INTERNATIONAL ORGANIZATION AND SUCCESSFUL MARKETING IN ALBANIAN STAKEHOLDERS

Dr. GERTI DAJCI

Tirana Business University College, Tirana Albania

Abstract

The key element for a successful organization is to do internal marketing; that is, to gain the support of the stakeholders and the visionary leaders who support the need to implement it.  Implementing thoughtful remedies to put in place to overcome these stakeholder barriers and resistance are the opposite forces facing their resistance.  Key leaders must empower their stakeholders and generating consensus.  To accomplish this, leaders need to embrace their core basic values and beliefs of honesty, reliability, fairness, self-discipline, and develop responsible management practices to meet reasonable stakeholder expectations.  The organizations must provide training and learning to empower their employees toward the desired direction, either technical, financial, political, etc. This paper explores, identifies, and assesses an implementation plan for many international organizations. This paper combines relevant literature research that is relevant to the implementation plan, and discusses issues, solutions, execution of the solutions, and evaluation of the implementation plan.

No.3 December 2019

ISSN 2661-2666 (Online) International Scientific Journal “Monte”
ISSN 2661-264X (Print)

DOI : 10.33807/monte.3.201912503

DOI URL: https://doi.org/10.33807/monte/3/201912503

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