IDENTIFICATION AND EVALUATION OF SOME DETERMINING FACTORS IN THE CONSUMER DEMAND FOR APPLES IN THE TIRANA AREA - International Scientific Journal Monte (ISJM)

Dr. EGLANTINA PAZAJ

Authors country of origin: Albania
Institutional affiliation: The Agricultural University of Tirana, Department of Rural Development Policies, Tirana.
Email address: epazaj@ubt.edu.al

Abstract

Knowing consumer preferences on the demand of different products is the key to success for different businesses. Different customers have different preferences regarding the demand for goods and services. Factors affecting demand determine the quantity required for a good. Some of these factors are sales price, consumer income, consumer preferences, consumer forecasts for the future, substitute and complementary goods prices, etc. By knowing and analyzing these factors well we are able to determine consumer choices for goods and services. In this paper, we will analyze how some of the factors determining demand affect apple consumption. The study refers to a survey conducted for casual consumers in the Tirana area on the preferences and quantities consumed by this product.

Keywords: determining factors; preferences; demand, consumption.

Volume 1.No.1(2018): April

ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)

DOI: 10.33807/monte.3.201912493

DOI URL: https://doi.org/10.33807/monte.3.201912493