Ejup Rustemi
1University of Tetova, North Macedonia
ejup.rustemi@yahoo.com
ABSTRACT
It is becoming increasingly apparent that the tourist industry is fast adopting artificial intelligence, as it recognizes its potential to revolutionize conventional procedures and improve overall efficiency. From customer service to operational management, numerous aspects of the industry are currently undergoing the implementation of solutions that are powered by artificial intelligence. The application of artificial intelligence (AI) in tourism is bringing about a change in the way we experience travel by making it more personalized, efficient, and pleasurable. The application of artificial intelligence technologies is currently being utilized in the tourist industry to improve the quality of client experiences, streamline operations, and bring innovative services that were once considered to be the stuff of science fiction. Multiple studies have shown that artificial intelligence-driven predictive analytics improve destination marketing and the experiences that tourists have by allowing for more accurate forecasting, more personalized recommendations, and a better knowledge of how tourists feel about their experiences.
Keywords: artificial intelligence, tourism, management, customer service, competitiveness.
Volume 10, No.1 (2025): April
ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)
DOI : 10.33807/monte.20253303
DOI URL: https://doi.org/10.33807/monte.20253303
Full Text: PDF
This is an open-access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)