TECHNOLOGY-DRIVEN DECISION MAKING: THE INFLUENCE OF SYSTEMS ON MARKET COMPETITIVENESS OF TOURISTIC ENTERPRISES

Prof.ass.dr.Driton Sylqa

University “Haxhi Zeka”, Business Faculty

Kosovo, Peja

driton.sylqa@unhz.eu

Abstract

In an era of rapid globalization and technological advancement, decision making systems have emerged as a critical tool for enhancing financial decision-making in companies with international touristic activities. This study examines the impact of decision-making systems on financial performance, with a particular focus on equity investment, asset management, and market competitiveness in touristic corporations. Using a quantitative deductive approach, the research tests key hypotheses to determine how decision-making systems contributes to improving decision accuracy and operational efficiency. Statistical analysis confirms that enterprises integrating systems into their financial decision-making processes achieve greater profitability, enhanced competitiveness, and more effective investment strategies. Additionally, the findings highlight the role of decision supporting systems in reducing uncertainty, improving compliance with regulatory frameworks, and fostering data-driven management practices. The study concludes with strategic recommendations on leveraging intelligent platforms as a core component of business operations to optimize decision-making and ensure long-term financial sustainability in globally active corporations.

Keywords: Decision Making Systems, Financial Performance, International Companies, Depository Corporations, Investment Decision-Making

Volume 10, No.1 (2025): April

ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)

DOI :  10.33807/monte.20253297

DOI URL:  https://doi.org/10.33807/monte.20253297

Full Text: PDF

This is an open-access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)