M.Sc. Luan Jahiri

Authors country of origin: Kosovo
Institutional affiliation: Ph.D. candidate, South East European University, North Macedonia.
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Ethics in relationships with the public today it relies on the codes of ethics that exist within all relevant institutions for public relations and public servants, which most often refer to moral principles such as honesty, integrity and not harming others. Ethical communication for an institution is seen as a good promoter of performance, because the ethical identity of the public servants, is very important for the public as well as for stakeholders for that institution. To define ethical communication of public servants, it is necessary to clearly understand the purpose of ethical communication, which refers to the practice of conveying honest information in a way that is not intended to be misleading. In other words, the information should be presented within a context that ensures that the information is not misleading as a result of being conveyed in a sort of vacuum. Ethical communication is fundamental to responsible thinking, decision-making, and the development of relationships and communities within and across contexts. Moreover, ethical communication enhances human worth and dignity by fostering truthfulness, fairness, responsibility, personal integrity, and respect for self and others. We do believe that unethical communication threatens the quality of all communication in public relations, and so the well-being of people and the society in which we live.

 Keywords: public servants, performance, ethics, ethical communication, public relations.

Volume 5.No.2(2021): December (Social Sciences)

ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)

DOI : 10.33807/monte.20212034


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