Ejup Rustemi1, Mefail Tahiri2
Authors country of origin: North Macedonia1/2
Institutional affiliation: Professor at University of Tetova1/2
Data is the thing that drives the world into movement. We as a whole follow up on data; we make evaluation dependent on that; we base our organizations upon that. Hence, legitimate and sound data is essential in all things, from our everyday experience right to how countries communicate and team up between them. Data obtaining and assessment has been diverse all through mankind’s set of experiences; various periods had various procedures to examine any given data. The reason for the Internet of Behavior (IoB) is to catch, break down, comprehend and react to a wide range of human practices in a manner that permits following and deciphering those practices of individuals utilizing arising mechanical advancements and improvements in AI calculations. Individuals’ practices are observed and motivating forces or disincentives are applied to impact them to perform towards an ideal arrangement of operational boundaries within an organization. What is truly applicable about IoB is that it’s difficult to clearly breaking down the way we conduct with it, or how to distinguish which mental factors to impact so we can achieve a specific result. Our paper will deal with the importance that this technology has on our everyday lives and the possible ethical aspects that may be present when using or being part in the chain of such technology.
Keywords: manipulation, behavior, information, user.
Volume 5.No.2(2021): December (Social Sciences)
ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)
DOI URL: https://doi.org/10.33807/monte.20212030
Full Text: PDF
This is an open access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)