Anita Cucović1, Halit Shabani 2, Hajrija Skrijelj3, Duda Balje4,
Authors country of origin: Bulgaria1, Kosovo2/3/4
Institutional affiliation: 1Faculty of Management and Marketing University “Economic Academy” DA Cenov ” Svishtov, 2Faculty of Management in Tourism, Hospitality and Environment, University ” Haxhi Zeka”, 3Faculty of Business, University ” Haxhi Zeka”, 4Deputy of the Assembly of Kosovo.
ABSTRACT
When we talk about the internet, we can say that the internet was the first to lay the foundations in the field of entertainment, communication and commerce. People communicate online every day, order products and sell them. When we look at it from a global level, life without the Internet would be unthinkable. In this paper, we will focus on online promotion, how much it affects shopping, product demand, whether and how important it is to show products to the world, and how much simpler today’s promotion is than when the Internet did not exist. One of the most important forms of promotion is reflected in the promotion through social networks such as Instagram, Facebook, Twitter and many others. They are not far behind the numerous sites that have just been created for promotion. In the next title of this research, we will discuss the theoretical framework of the paper, clarify the unknown concepts that we will mention. As for the third part, we will process the subject, the goal of the research and the hypotheses that we will process. This is followed by a case study which presents a discussion of the hypotheses to be put forward. There is still a conclusion and literature that we used and with that we will finish the work. Before the theoretical framework of the paper, we will also say that in relation to the previous 50 years, the use of the Internet, that is. since 1969 when the internet was created, the percentage of people using the internet has increased by more than 70 percent which tells us a lot about the importance of promotion on the internet.
Keywords
Internet, Digital Marketing, Promotion, Social Networks, Brand, Company
Volume 4.No.2(2021): April (Social Sciences Session)
ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)
DOI : 10.33807/monte.20211873
DOI URL: https://doi.org/10.33807/monte.20211873
Full Text: PDF
This is an open access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)