MSc Milica Vulevic, PhD Candidate
Faculty of Economics and Business, Mediterranean University, Podgorica, Montenegro
milica.vulevic@fbt-budva.me
ABSTRACT
The development of digital technologies has significantly transformed supply chain management, leading to increased efficiency, transparency, and faster delivery. The implementation of blockchain technology, artificial intelligence, and automated logistics systems has impacted not only internal company operations but also consumer perceptions. A key question is how much digital transparency and delivery optimization contribute to consumer trust and loyalty. This study analyzes the impact of supply chain digitalization on consumers, particularly focusing on blockchain technology and delivery speed. Through a quantitative analysis of consumer attitudes, two main aspects are examined: whether the use of blockchain technology increases consumer trust in brands, and how much optimized delivery contributes to long-term brand loyalty. The research findings can provide valuable insights for companies aiming to improve their supply chain management strategies. Brands that successfully integrate digital technologies not only optimize logistical processes but also enhance consumer trust, gaining a competitive advantage in the market.
Keywords: digitalization, supply chain, blockchain, consumer perception, brand loyalty.
Volume 10, No.1 (2025): April
ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)
DOI : 10.33807/monte.20253305
DOI URL: https://doi.org/10.33807/monte.20253305
Full Text: PDF
This is an open-access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)