MSc Arjant Topanica
Faculty of Business, University “Haxhi Zeka” – Peja
arjant.topanica@gmail.com
Dr. Burim Dermaku
Biznesi College – Prishtina
burim.dermaku@kolegjibiznesi.com
Marioneta Topanica
Faculty of Business, University “Haxhi Zeka” – Peja
marioneta.topanica@gmail.com
Abstract
The internationalization of businesses, particularly for small and medium-sized enterprises (SMEs), presents both significant challenges and promising opportunities. In the context of Kosovo, where SMEs form a substantial portion of the business landscape, understanding the dynamics of international expansion is crucial for sustainable economic growth. This study comprehensively examines the obstacles faced by SMEs in Kosovo as they navigate the complex process of internationalization, while also shedding light on the factors that drive their success in foreign markets.
The journey towards internationalization begins with recognizing the limitations of operating solely within the domestic market. While the expansion beyond national borders holds the promise of increased profitability and competitive advantage, SMEs encounter numerous hurdles along the way. These obstacles include financial constraints, cultural differences, regulatory complexities, and limited access to information and resources. Overcoming these challenges requires meticulous planning, strategic decision-making, and a proactive approach to identifying and addressing barriers.
Market selection emerges as a critical step in the internationalization process, with business managers playing a pivotal role in identifying the most favorable markets for expansion. However, the lack of a one-size-fits-all model underscores the need for adaptability and flexibility in decision-making. Timely entry into foreign markets is essential to capitalize on opportunities while minimizing risks.
Volume 10, No.1 (2025): April
ISSN 2661-2666 (Online) International Scientific Journal Monte (ISJM)
ISSN 2661-264X (Print)
DOI : 10.33807/monte.20253291
DOI URL: https://doi.org/10.33807/monte.20253291
Full Text: PDF
This is an open-access article under the CC BY-NC-ND license (creativecommons.org/licenses/by-nc-nd/4.0/)